Five interconnected advisory domains, refined over 20 years of enterprise practice across banking, government, and corporate sectors.
I've designed and deployed enterprise data warehouse architectures from scratch — including defining all data layers (staging, metadata, DWH, data marts), building ETL pipelines, and implementing administration and monitoring frameworks.
At Saudi Post, I owned the full BI architecture from infrastructure selection through to production — including dynamic staging areas with automatic schema change detection, row-level security integrated with Active Directory, and custom administrative dashboards for system health monitoring.
I have deep, production-grade experience across the four leading enterprise BI platforms. This platform breadth means I advise based on what's right for your context — not the tool I happen to know best.
At Alinma Bank, I lead the SAP BO and Tableau implementation strategy, owning the semantic layer (Universes), developing technical specifications, and ensuring all analytics deliverables meet the governance requirements of a regulated financial institution.
Most data governance programs fail because they become compliance exercises divorced from day-to-day work. My approach builds governance into the data pipeline itself — automated DQ checks, stewardship workflows, and lineage documentation that developers maintain naturally.
Recent certifications in Data Stewardship, Data Governance, and Data Ethics (2025) complement my hands-on practice deploying Axon and EDC in enterprise environments.
I've built BI teams from zero — defining roles, hiring for complementary skills, and establishing the standards, tooling, and rituals that create durable team capability. The measure of success isn't what the team delivers while I'm there; it's what they're capable of after I leave.
Transformation projects fail when they focus on technology without reshaping the processes and culture around it. My approach always pairs platform implementation with the organizational change management needed to make new capabilities stick.
I've led full-scale BI transformations in both government and banking environments — two of the most complex change contexts that exist — including managing integration with legacy systems, third-party vendors, and regulatory stakeholders.
Deep-dive into your current data landscape, team capabilities, business objectives, and technical constraints. No assumptions, no templates — just listening and understanding.
Designing the target architecture, governance model, and technology roadmap — aligned to your organization's maturity, budget, and strategic timeline.
Hands-on execution alongside your team — building platforms, pipelines, and dashboards to a professional standard with full documentation and knowledge transfer.
Ensuring the organization can operate and evolve everything we've built — through training, runbooks, team capability development, and structured handover.